About Me
UX Designer who brings a technical perspective.
Hi there from sunny Singapore! I am Rollin, a passionate UX designer with a background in software engineering. My journey from being a systems analyst and software developer in the tech world has provided me with a unique perspective, allowing me to bridge the gap between user experience design and technical implementation. I am deeply committed to crafting delightful and intuitive user experiences that not only bring smiles to users' faces but also ensure seamless functionality and efficiency.
By leveraging data-driven insights and a deep understanding of engineering principles, I strive to create designs that are not only visually appealing but also technically sound. My goal is to blend creativity with analytical thinking, producing designs that engage users while solving real-world problems. With a keen eye for detail and a holistic approach to design, I am excited to collaborate on projects that make user interactions as seamless and enjoyable as possible. Let's work together to bring these visions to life! Feel free to drop me an email ✉️ at tanrollin@gmail.com.
UX Work
DesignOps and Standards
- Naval Design System and Commonisation @ DSTA
- People Strategy & Operations @ DSTA
- VRLS Design Library/System @ LTA
Projects
User Experience Architect
Defence Science and Technology Agency (DSTA)
- Naval Combat Management Systems
- Naval Combat Scenarios Refinement
- Naval Commanders/Resources Dashboard
- Cloud Portal Research & Design
Senior Experience Designer
SP Group
- SP App (Mobile)
- Tengah Aircon Pairing & Control
- Family Utilities Sharing
- Green Marketplace
- Green Up
- Carbon Footprint
- EV User Landscape Refresh
- Green Goals Dashboard - Sustainability Program
- Gamify campaigns and challenges
- Resolve UX workflow issues
- Churn Survey & Research
- Appstore Preview Screens
- eKiosk Admin/uPortal
- Work Schedule and Shift Planning
- PayNow Launch & Introduction
- SP Services Research
Assistant Manager (UX Designer)
Land Transport Authority
- Vehicle Audit Management App
- Vehicle Registration Transformation
- VRLS 2.0 PoC (Blockchain)
- Dashboard
- New Vehicle Registraion
- Certify Refund
- Roadtax Renewal
- Tax Payment Process Revamp
- EVCS Registration Revamp
Assistant Manager (UXD/SE)
PSA Corporation Limited
- eDepot
- eInform
Skills
UI/UX Design
User flows, Interactions, Wireframes, Low-Fidelity to High-Fidelity Prototypes, Mobile/Web Design, WCAG, UX Writing.
User Research
Personas, Journey Map, Competitors Analysis, Affinity Diagram, Site Map, Information Architecture.
Design Tools
Figma, Adobe XD, Sketch, Adobe Photoshop, Adobe Illustrator, User Flows Diagrams.
Research Methods
Interviews, Focus Groups, Workshops, Observations, Survey/Questionnaires, Heuristic Evaluations, Design Critique, Usability Test, Guerrilla Testing.
Coding Skills
HTML, CSS, JavaScript, Java, Responsive Website Design, Bootstrap, GitHub, SQL, Python.
Portfolio
For optimal viewing experience, please access my portfolio on a desktop or laptop computer.
Best viewed at a resolution of 1920x1080 pixels or higher.
DSTA Project: X
A sophisticated C3 (Command, Control, and Communications) System to ensure effective operations and situational awareness during missions.
SP Group Project: MAU Growth
B2C experiences to drive user engagement and Monthly Active User (MAU) growth across SP Group's Infinity product suite.
Personal Project: BabySAFE
An exploratory project created to help busy working parents monitor their kids’ well-being when they are busy at work.
LTA Project: Vehicle Registration Transformation
This transformation streamlined the vehicle registration experience while modernizing the visual design to be more appealing and align with the corporate identity.
LTA Project: Vehicle Audit Management App
Designed a new in-house application to improve work productivity and digitalization of the vehicle audit and planning process.
PSA Project: eDepot App
Digitalised the manual ways of tracking each containers in the depot and removing hardcopy forms by creating a brand new product, eDepot.
PSA Project: eInform App
Designed a mobile application that enables operators to log incidents immediately and accurately while on-site — factoring human factors and ergonomics.